Young consumers driving tomorrow's communications

12/11/2009

Over a 12-month period, the percentage of Swedish consumers who do not have fixed telephony in their homes has increased from 10 to 15 per cent; it is young people in particular who do not use fixed telephony, according to the Swedish Post and Telecom Agency's (PTS) annual Survey of Individuals.

Those who already send text messages are doing so more often. An average Swedish mobile telephone user sends 1-10 text messages per day, but Swedish young people between the ages of 16 and 20 send an average of 20 or more text messages per day. On the other hand, the total percentage of Swedes who send text messages is unchanged compared with last year.

Swedes use the Internet more often, with 78 per cent now using the Internet on a daily basis. Swedish young people are using the Internet to an even greater extent compared with last year. This year, 99 per cent use the Internet every day. Last year, the corresponding figure was 89 per cent.

Three out of four Swedish consumers now have a broadband connection. Broadband via xDSL is still the most common form of connection, although use of xDSL has reduced from 47 to 38 per cent in one year. In contrast, forms of connection that have shown significant growth over the year include fibre (from 12 to 15 per cent) and mobile broadband (from 7 to 11 per cent). This situation is also attributed to young consumers. For people between the ages of 21 and 30, 16 per cent use mobile broadband, compared with 11 per cent in total.

The Survey of Individuals

PTS's Survey of Individuals is the Agency's annual report describing how consumers view the telecommunications market. The first Survey was conducted in 2002.

Read the survey

For further information, please contact:
Mattias Viklund, head of Market Analysis, tel. 073-066 57 11
or PTS's Press Office tel. 08-678 55 55.

The Swedish Post and Telecom Agency (PTS) monitors the electronic communications and postal sectors in Sweden. The term ‘electronic communications’ includes telephony, the Internet and radio. The Agency works with consumer and competition issues, efficient utilisation of resources and secure communications. Read more at www.pts.se.